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A Kisui Video Series:
育つ未来
Kisui is a team of engineers, designers, and builders united by a shared belief: that the world’s oldest industry can still define its future. They are reimagining agriculture through robotics and AI — not to replace human labor, but to empower it.
They are the definition of startup grit: working out of garages creating technology that rivals corporations. Their approach is scrappy, obsessive, inventive, and human. A brand shaped as much by the dirt of the field as by the circuitry of a lab.
Their partners across Chiba, Toyohashi, Hiroshima, and beyond share that ethos. They’re modern growers — curious, pragmatic, and unafraid to experiment. They see Kisui not as a vendor but as a fellow pioneer, working together toward a new vision of farming.
These videos celebrate that partnership. A new generation of farmers and innovators shaping the future of food. They tell the story of young engineers, designers, and forward-thinking farmers growing together — nurturing ideas, technology, and land alike. This is the meaning of Kisui: 育つ未来 — A Growing Future.
Video: Together with Farmers
The purpose of this story is to highlight Kisui’s deep integration with Japan’s farming community.
Business Development Manager Junya goes through his agricultural expertise and then highlights Kisui’s close collaboration with Japanese farmers and Japan Agriculture and how that helps shape product development.
Beyond Borders
This video introduced Kisui’s international expansion through Sales Manager Dario’s experiences in Europe.
Using footage from agricultural expos in Barcelona and Spain, Dario discusses the similarities and contrasts between Japanese and European agriculture, and what it means for Kisui to build relationships and support growers beyond Japan’s borders.
Video: A Chat with Ishii-san
An interview with one of Kisui’s first partner farmers from Chiba, this story provided a human lens on the company’s technology.
Ishii-san’s reflections on his work, his collaboration with Kisui, and his hopes for the future of agriculture underscored the shared values driving the brand.
Video: Redesigning Agriculture
Chief Product Officer Cheng guides viewers through Kisui’s design philosophy, revealing how form, function, and field feedback converge in the creation of Kisui’s latest prototype, the Mini Adam.
The videos offers a look inside the design process while showcasing it’s newest product.
Video: Made in Japan
To reinforce Kisui’s connection to Japan’s legacy of craftsmanship and robotics, this video highlights Kisui’s domestic assembly process.
It features Kisui’s Head of R&D who underscores Kisui’s commitment to quality and innovation, and whose academic background and pioneering work led to the creation of Adam’s first proprietary Grass Cutter attachment.
Video: Robot Test Field
A non-dialogue video capturing Kisui’s dedication to engineering excellence through rigorous testing at Fukushima’s state-of-the-art Robot Test Field.
The footage showcases Adam undergoing various test trials—vital documentation for grants, investor updates, and engineering data.
Production
I shot the project on a BMCC4K in BRAW, using a DJI RS2 gimbal, DJI Air drone, and Osmo Pocket 3 for supporting footage. Most scenes relied on natural light, with controlled setups for interviews recorded on a Rode NTG-2. A Voigtländer 25mm f/0.95 and a 40–150mm zoom let me capture natural, unobtrusive moments. Footage was stored on SSDs and edited in DaVinci Resolve on my MacBook.
Production took me across Japan — from Kisui’s offices and Chiba University’s School of Agriculture to farms in Hiroshima, Toyohashi, and Yodobashi — with additional shots in Spain, Fukushima’s Robot Test Field, and the solar plant on Sado Island. I used interviews instead of narration to keep the tone authentic, guiding subjects with loose prompts and refining clarity in post through voice isolation and targeted audio processing.
Delivery & Impact
The videos were edited and graded in DaVinci Resolve, using DaVinci Wide Gamut and exported in Rec.709-A. I applied a custom node tree to maintain a consistent visual identity across the series, delivering final masters in ProRes 4K and H.265 for web and social platforms. Music was sourced from royalty-free libraries and adapted with AI tools to create timing and tonal variations. Japanese and Spanish dialogue was transcribed and translated with AI workflows, ensuring accurate subtitles and smoother editing.
The Kisui series delivered strong measurable results across platforms. The top YouTube video reached ~75% more views than the brand’s previous best, with engagement (likes, comments, shares) rising 4–5× on both YouTube and Instagram. The campaign drove increased traffic across Kisui’s website and social channels, and partner farmers reused the videos for their own marketing. The content also appeared in press releases and media coverage and was later leveraged for grants, investor pitches, corporate collaborations, and product explainers.
